Dongfeng Motor Commits To Localisation, Customer Service In ASEAN

China Dongfeng Motor announced it has actively promoted its ASEAN marketing strategy, focusing on localisation and customer service, as the region is a key market area for its overseas business.

Dongfeng has increased the launch of new products in Vietnam, Myanmar and Cambodia, strengthened customer service, actively promoted localised marketing, and firmly implemented the international development strategy.

With its strong automobile manufacturing strength and long-standing industry experience, the automaker is committed to jointly developing a mutually beneficial and win-win future with its partners, according to a statement.

In the Vietnamese market, Dongfeng Commercial Vehicles and its partners build a full value chain cooperation system, including product research and development, sales training, marketing and after-sales service.

Dongfeng successfully held the launch conference of the DONGFENG GX tractor in Vietnam, and participated in the whole process of pre-sales and after-sales of the product, which promoted the growth of brand volume, in May.

In Myanmar, Dongfeng Commercial Vehicles has increased customer loyalty through free maintenance activities, whereas in Indonesia, Dongfeng Motor places great emphasis on local characteristics, offering customers a high-quality experience through professional exhibitions and test drives.

Meanwhile, in Cambodia, it strengthened the user experience and product reputation through the launch events of new cars.

At the upcoming 21st China-ASEAN Expo, the automaker will showcase 10 representative models and nearly 100 products across four categories, including agricultural machinery and spare parts; present a unified group image; strengthen cooperation and exchanges with potential partners of ASEAN countries; and promote international development.

Dongfeng Motor will always take customer demand as the guide, deepen localisation development, fully implement the concept of "customer first" in product innovation, marketing strategy, channel expansion and service upgrade, and achieve sustained growth in global business.