Alibaba reveals insights into consumer preferences and local brand performance during 11.11

On 1st December, Alibaba Group has revealed the latest shopping preferences of Malaysian consumers and the performance of Malaysian brands on its cross-border e-commerce platform based on insights garnered from its recently concluded 11.11 Global Shopping Festival.

阿里巴巴集团在12 月 1 日根据最近结束的 11.11 全球购物节的洞察，公布了马来西亚消费者的最新购物偏好以及马来西亚品牌在其跨境电子商务平台上的表现。

In a statement, Alibaba group said on 11th November, Malaysians were big shoppers for apparel, mobile accessories and headwear from Taobao.

阿里巴巴集团在11月11日的一份声明中表示，马来西亚人是淘宝上服装、手机配件和头饰的大买家。

“The online shopping platform said consumers in China are strong supporters of Malaysian F&B, health and pet food products.

“该网购平台表示，中国消费者是大马餐饮、健康和宠物食品的坚定支持者。

“The mutual demand for products from both countries exemplifies the healthy cross-border trading activities that took place on Taobao and Tmall during the festival,” it said in a statement on 1st December.

它在12 月 1 日的一份声明中说, “两国对产品的相互需求体现了节日期间淘宝和天猫的健康跨境交易活动。”