More local franchise products to penetrate international markets

The Ministry of Domestic Trade and Consumer Affairs will bring more unique local franchise products to the international level.

国内贸易和消费者事务部将把更多独特的本地特许经营产品推向国际水平。

In a statement on 18th October, it said this was following local franchises having expanded to over 68 renowned brand names in 74 countries across the world.

在10 月 18 日的一份声明中，该公司表示，这是在全球74个国家的当地特许经营扩大到68个知名品牌之后。

The ministry's Trade, Distribution and Business Sector director Datuk Rohaizi Bahari said in a statement that currently, nine local franchise brand names had expanded to the Philippines.

该部贸易、分销和商业部门主任拿督Rohaizi Bahari在一份声明中表示，目前，九个当地特许经营品牌已扩展到菲律宾。

“We want these to continue increasing, in view of the Malaysian franchise brand names having big market potential.

“鉴于马来西亚特许经营品牌具有巨大的市场潜力，我们希望这些继续增加。

“In the Philippines, we see big market potential due to the similarities in taste and culture of its people. Hence, this eases our cooperation and market expansion for our local franchise products,” he added.

“在菲律宾，由于其人民的品味和文化相似，我们看到了巨大的市场潜力。因此，这简化了我们本地特许经营产品的合作和市场扩张，”他补充说。

The ministry also announced that it had held franchise trade missions to Manila, the Philippine capital, from 14th October to 16th October this year.

该部还宣布，它已于今年 10 月 14 日至 16 日在菲律宾首都马尼拉举行了特许经营贸易代表团。

The trade mission initiative, a franchise expansion programme implemented under the Enhanced Franchise Development Programme (EFDP), was the fifth scheduled for this year, after Jeddah, Johannesburg, Doha and Jakarta.

贸易代表团倡议是在增强特许经营发展计划 (EFDP) 下实施的特许经营扩张计划，是继吉达、约翰内斯堡、多哈和雅加达之后今年计划实施的第五项计划。

The ministry’s delegation to Manila was led by Rohaizi and participated by the Malaysian Franchise Association (MFA) and eight local franchise companies, namely Aloha, Cheeseu, HOME Math Therapy, Laundrybar, Marrybrown, Muzart, Oldtown White Coffee and US Pizza.

该部的马尼拉代表团由Rohaizi率领，并由马来西亚特许经营协会（MFA）和八家当地特许经营公司参与，即Aloha，Cheeseu，HOME Math Therapy，Laundrybar，Marrybrown，Muzart，Oldtown White Coffee和US Pizza。

According to the statement, the Malaysian delegation also had other activities such as meeting with representatives of government agencies, and working visits to a Philippine franchise company outlet and a Malaysian franchise company branch, namely Tealive.

根据声明，马来西亚代表团还进行了其他活动，例如会见政府机构代表，以及对菲律宾特许经营公司分店和马来西亚特许经营公司分公司Tealive进行工作访问。