MATRADE EYES EXPANSION PLANS FOR MIHAS IN EMERGING MARKETS

The Malaysia External Trade Development Corporation (MATRADE) is mapping out its business opportunities expansion plans by introducing the Malaysia International Halal Showcase (MIHAS) to the emerging markets.

Chairman Datuk Seri Reezal Merican Naina Merican said this aligns with its vision of fostering international partnerships and promoting Malaysian products to a broader audience.

“We are thoughtfully mapping out our expansion plans beyond Dubai to explore opportunities to introduce MIHAS to markets such as China, Europe and Central Asia.

“By expanding into these regions, we strive to create new opportunities for trade and cooperation, propelling MIHAS to unprecedented heights,” he said in his welcoming remarks at MIHAS soft launch.

MATRADE is organising MIHAS@Dubai (18th-20th, November 2024) and aims to achieve sales totalling RM1 billion.

He said MIHAS@Dubai is a testament to its commitment to Malaysia's branding. It is hoped that MIHAS@Dubai will become an avenue to elevate Malaysia's reputation as a leading nation in the global halal sphere.

Reezal Merican said the MIHAS 20th edition, which will have 2,000 exhibition booths from 45 countries including Malaysia, aims to attract over 40,000 trade visitors.

Themed “Globalising Halal Innovations”, the event showcases the most innovative halal products, services and technologies through 14 curated clusters including halal ingredients as the latest cluster.

He said the elements of innovation and sustainability will be showcased in the products and services promoted during MIHAS 2024.

“These product segments include pharmaceuticals, Islamic finance, fintech, lifestyle, modest fashion, food ingredients and related services,” he said.

Apart from the exhibition, 500 international buyers are expected to participate in the International Sourcing Programme, including 20 premium buyers in pre-arranged meetings, to be held virtually or physically, with Malaysian exporters.

Meanwhile, Investment, Trade and Industry (MITI) Minister Tengku Datuk Seri Zafrul Abdul Aziz said the halal industry is one of MITI's top priorities and MIHAS is one of the most effective platforms to connect halal businesses around the world.

“Last year was a record-breaking achievement for MITI and MATRADE with RM3.20 billion worth of sales reported by participants underscoring MIHAS as the leader in global halal trade,” he said during his virtual speech at the event.

MIHAS 2024 is hosted by MITI and organised by MATRADE. It will run from 17th-20th September at the Malaysia International Trade & Exhibition Centre (MITEC).